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Developing a New Media Strategy
by Xavier Lopez-Ayala
If there's one thing the 2008 election proved, it was that
the Internet has lowered the barrier for political participation. It's transforming where voters get their
information and offering campaigns a new medium through which to interact
with voters.
And although the net is changing the way campaigns are run,
it will never change the goal: to get more votes than the other guy. The web should be thought of as an additional
opportunity to identify and mobilize supporters, educate voters, and recruit
volunteers.
If there's one thing you take away from this organizing tool, let it be
this: the goal of a successful new media
program is to enhance the campaign's field, communications, and fundraising
efforts.
So how do you do this?
Submitted by elana on March 15, 2009 - 2:26pm.
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